MSN Celeb Site Wonderwall Flips The On Switch

Microsoft's MSN is following AOL's TMZ and Yahoo's OMG with a
10-letter word:
Wonderwall,the joint production of MSN and
BermanBraun Interactive going live today. Wonderwall exemplifies
the latest rage in portal strategy—a site that can stand alone
with its own brand while feeding from and feeding
into the portal.


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