Interview: Mohamed Nanabhay, Head Of New Media, Al Jazeera: Winning Over The Skeptics Online Its English TV channel is still only carried by three local cable networks in the U.S. despite growing acceptance in other countries. But an ambitious online strategy, coupled with web innovations added during Israel's bombardment of Gaza, is helping Al Jazeera win over new audiences in America and elsewhere.
Denied conventional TV carriage, the Arab-centric news network has instead opted for what new media head Mohamed Nanabhay calls "distributed distribution"—syndicating online via YouTube, Real, Independent.co.uk, the LiveStation and Zattoo apps and a host of other outlets. He says these online video efforts, plus blow-by-blow reports posted to Twitter, produced a "huge spike in traffic" during Israel's month-long offensive in the Palestinian territory, when Al Jazeera was one of the few networks with cameras in the region.
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