Adidas tapped mobile ad network AdMob and ad agency Isobar for a mobile advertising campaign to promote its Originals collection of vintage clothing, retro shoes and urban wear that blend '70s and '80s designs with sports styles.
AdMob ran graphical banner ads and text link ads targeted toward college students and consumers in its Downloads and Communities Channels across select sites in its network, including MovieTickets.com and CBS Sports Mobile. AdMob's graphical banner ads and text link ads drove traffic to the Adidas Originals mobile Web site. more
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