Google Signs Off Radio Ad Business, Hacks Up To 40 Jobs

Search engine titan Google Inc., on Thursday announced plans to ditch its three-year-old affair with radio-advertising business and hacks as many as 40 jobs, saying the investment did not reaped enough of a payoff.

 The announcement illustrates Google's failure to maneuver its dominance in Internet-search ads into offline media, as the company abandons the two-year-old program intended to put the California firm's online expertise to work auctioning off space on newspaper pages to bargain-seeking advertisers.


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