What the HP website can teach you this very second

With 13.5 million monthly visitors and a Quantcast traffic ranking of 56, the Hewlett Packard site (www.hp.com) is one of the most visited sites on the Internet.  Each pixel on such a heavily trafficked web page is a piece of prime real estate in the virtual world. It's therefore interesting to see that the prime spot on the page, the Central Park West of the HP website so to speak, is devoted to a simple text box that asks for the user's email address.  After the user enters her/his email address, the smart marketers at HP will remarket their products and services to that consumer through relevant messages with the goal of moving the consumer along the sales cycle.

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