San Francisco-based Scout Labs has launched a suite of buzz monitoring tools, intended to help marketers monitor discussions about their brands across free-form media, like social networks and consumer-generated content destinations. According to the company, the software is a do-it-yourself — and thus more affordable — version of brand tracking services like Nielsen's Buzz Metrics. The going rate is $250 per month.
From a unified interface, clients — which include Focus Features, Sony BMG, Netflix and HP — can manage conversations about their brands as they occur in real-time. It tracks discussions on Twitter, YouTube, chat rooms and other sites that are not password-protected.