Is the Recession Accelerating Digital Media?

It's disconcerting how slowly some media companies are moving to digital distribution models when their legacy business models appear to be rapidly evaporating. Now they may have more reason to be concerned: Recent online numbers indicate the move to digital may be accelerating.

The recent Netflix Inc. earnings demonstrated this clearly, as the company benefited from better subscriber growth due to uptake of digital movie viewing. New subscribers flooded into Netflix, driving its total sub number to 9.4 million, well past estimates. Netflix beat consensus analyst expectations for its quarterly revenue and earnings numbers. But most importantly, Netflix executives said they see an uptick in digital views via streaming through devices such as Roku and Xbox.


1 comment:

Blogger said...

Did you know you can shorten your links with AdFly and get cash for every click on your shortened urls.