Media emperor Rupert Murdoch is advocating charging an online subscription fee for The New York Times, much like the model currently in use by his own paper, the Wall Street Journal.
Online, the Wall Street Journal implements a hybrid subscription/free content strategy. Subscribers pay $80 per year for access to all material. And all content, walled-back or not, is indexed by Google.
Subscribers total about one million — about half the traffic The New York Times has, observed Silicon Alley Insider, which estimated that despite its size, the latter only generated between $150 and $175 million in online ad revenue last year.