Mobile Hotel Bookings Show ROI in Recession

Hotel operator Marriott reported an earnings loss for the fourth quarter last week, but there's one small encouraging sign: the chain's mobile bookings. Marriott Mobile generated $2 million in gross revenue between its August 2008 launch and the end of the year. But revenue from mobile bookings in January was headed upward fairly quickly, the hotel chain told Ad Age. Meanwhile, Omni Hotels' mobile site has grown 85% in the past six months, and Hilton's mobile channel has generated a 22% return on investment for the brand. Those kinds of numbers are bright spots in a tough time for hoteliers -- and they show that even in recession, companies are willing to invest in and experiment with new media when the ROI is clear. More 

Marriott Mobile

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