Amazon's Amazing Fourth Quarter
The online retailer crushed the Street's expectations by snaring customers and snapping up market share as traditional merchants foundered. Being bullish on Amazon.com proved to be a smart bet in the fourth quarter. Even as traditional retailers founder amid the worst economic malaise since the Depression, the pioneering e-tailer under CEO Jeff Bezos is using competitive pricing and an ever-expanding arsenal of services and products to produce better-than-expected results.
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