Google is testing a feature that enables users to hide unwanted ads in search results.
The service - an X icon in the upper right-hand corner of sponsored search results, indicating they can be hidden - is part of Google SearchWiki, which lets users customize search results: boosting organic listings most relevant to their query, for example, and burying or removing those they deem less fit, writes MarketingVOX.
When users click on the X above a series of ads, the ads will be hidden for that search and for the same search conducted in the future. The feedback will likely be incorporated into AdWords marketers' overall ad quality score.
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