The 60-second video is running at Gillette.com, YouTube and other channels, as well as during the 17 home Yankee games over the next month. And to date, the video has scored about half a million views between gillette.com and YouTube in less than two weeks. more
As of last month, more than 23 million mobile web surfers used Opera Mini to surf more than 8.6 billion pages in March, which equates to 148 million megabytes of data sent to handsets worldwide. Since Opera Mini compresses data before sending, that number actually represents 1.4 petabytes (PB) of uncompressed data. Data traffic is up 319%, year-over-year, and page views have increased by 255%. more
Eric Schmidt says that in about six months, Google will roll out a system that will bring high-quality news content to users without them actively looking for it. Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google's page. The latest algorithms apply ever more sophisticated filtering – based on search words, user choices, purchases, a whole host of cues – to determine what the reader is looking for without knowing they're looking for it.
And on this basis, Google believes it will be able to sell premium ads against premium content. The first two news organizations to get this treatment, Schmidt said, will be the New York Times and the Washington Post. more
Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has just a 40 percent retention rate, up from just 30 percent in previous months--indicating an "I don't get it factor" among new users that is reminiscent of the similarly-over hyped Second Life from a few years ago.
Nielsen found that Twitter's unique user base doubled in March. But most newbies aren't coming back. "People are signing up in droves," wrote David Martin, vp, primary research, Nielsen Online in a blog posting on Tuesday (Apr. 28). "But despite the hockey-stick growth chart, Twitter faces an uphill battle in making sure these flocks of new users are enticed to return to the nest." more
The latest gadget from Google is called "What's Popular?", a new Digg style social voting platform that can give iGoogle home page users a service similar to those offered by StumbleUpon, Reddit, and Mixx, and may signal that Google has lost any interest in acquiring Digg.
Microsoft has launched a trial product to connect users to the people and places they care about especially when crisis hits. The company said the main inspiration for Vine came from Hurricane Katrina. The product is designed to keep family and friends in touch when other communications fail or falter. more
While TV advertising has always been structured around times and dates, digital marketers are just waking up to the possibilities of how time targeting in the digital space can maximize the effectiveness of their messages.
A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they are more likely to pay attention to ads from the early evening onward. Younger audiences in particular showed more interest in commercial messages as the day progressed, while older age groups had distinct peaks in attention between 9 a.m. and 12 p.m. and from 2 p.m. to 6 p.m. more
The creative shows a stream of app icons pouring into an iPhone from one ad unit to the other, similar to the tandem ads Apple has used previously in its Mac v. PC campaign online.
The New York Times Co. is again considering charging for content on its flagship New York Times website and the sites of its other papers, chairman Arthur Sulzberger Jr. suggested to shareholders at the company's annual meeting this week.
The company plans to "take a fresh, hard and deep look at various subscription, purchase and micropayment models," he said (via Adweek) - but advertising will remain a key piece of its revenue. "What we believe is that the advertising model we have used at NYTimes.com has generated more revenue than the vast majority of other organizations, including some that are much larger than our site." more
Samsung released its first handset based on Google's Android platform, the I7500. O2 Germany will launch the phone in June.
The candybar handset will have tri-band 7.2 Mbps HSDPA (in the 900 MHz, 1700 MHz and 2100 MHz bands), WiFi, a 3.2-inch AMOLED touchscreen display, a 5-megapixel camera and 8GB of internal storage (with a microSD slot capable of holding up to an additional 32GB). It also has Bluetooth 2.0, GPS and a 3.5 mm headset jack. The phone does not have a physical keyboard.
"Right now we are exploring the concept of weight- we are testing how many pennies and paper-clips it will take to sink a boat," wrote first grade teacher Ramiza Saheed in a recent Tweet.
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Research group switches on world's first "artificial intelligence" tasked-array system.
For several years now a small research group has been working on some challenging problems in the areas of neural networking, natural language and autonomous problem-solving. Last fall this group achieved a significant breakthrough: a powerful new technique for solving reinforcement learning problems, resulting in the first functional global-scale neuro-evolutionary learning cluster.
Since then progress has been rapid, and tonight we're pleased to announce that just moments ago, the world's first Cognitive Autoheuristic Distributed-Intelligence Entity (CADIE) was switched on and began performing some initial functions. It's an exciting moment that we're determined to build upon by coming to understand more fully what CADIE's emergence might mean, for Google and for our users. So although CADIE technology will be rolled out with the caution befitting any advance of this magnitude, in the months to come users can expect to notice her influence on various google.com properties. Earlier today, for instance, CADIE deduced from a quick scan of the visual segment of the social web a set of online design principles from which she derived this intriguing homepage.
These are merely the first steps onto what will doubtless prove a long and difficult road. Considerable bugs remain in CADIE'S programming, and considerable development clearly is called for. But we can't imagine a more important journey for Google to have undertaken.
Sites I read, in no particular order
- Ad Week
- Adage Digital
- All Things Digital
- BBC Tech
- Brand Week
- iMedia Connection
- Information Week
- Internet News
- Marketing Vox
- Media Buyer Planner
- Media Post
- Media Week
- Mobile Marketer
- Moco News
- Paid Content
- Radio and Music
- Read Write Web
- Tech Crunch
- Telecom Paper
- Yahoo Tech Blogs