Apple Touts 1 Billionth Download

Apple hit the 1 billion download mark on apps for the iPhone and iPod touch. The company celebrated the milestone Friday with large leaderboard and banner ads on the home pages of major Web publishers such as The New York Times and The Wall Street Journal.

The creative shows a stream of app icons pouring into an iPhone from one ad unit to the other, similar to the tandem ads Apple has used previously in its Mac v. PC campaign online.


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