Online Kids Playground Gets Rough

Kids brands are shifting dollars into their digital ad buckets, say industry insiders, which is good news for category leaders, and

But at the same time, per buyers, the digital kids space is far more competitive than just a few years ago, as virtual worlds and kids-oriented ad nets attempt to corner market share. Also, non-ad-supported outlets like the iPhone and the Nintendo Wii continue to siphon away kid hours.

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