But at the same time, per buyers, the digital kids space is far more competitive than just a few years ago, as virtual worlds and kids-oriented ad nets attempt to corner market share. Also, non-ad-supported outlets like the iPhone and the Nintendo Wii continue to siphon away kid hours.
This blog is about the Internet online industry, the trends, news and latest happenings
Online Kids Playground Gets Rough
Kids brands are shifting dollars into their digital ad buckets, say industry insiders, which is good news for category leaders Nick.com, Disney.com and CartoonNetwork.com.
But at the same time, per buyers, the digital kids space is far more competitive than just a few years ago, as virtual worlds and kids-oriented ad nets attempt to corner market share. Also, non-ad-supported outlets like the iPhone and the Nintendo Wii continue to siphon away kid hours.
But at the same time, per buyers, the digital kids space is far more competitive than just a few years ago, as virtual worlds and kids-oriented ad nets attempt to corner market share. Also, non-ad-supported outlets like the iPhone and the Nintendo Wii continue to siphon away kid hours.
Subscribe to:
Post Comments (Atom)
Sites I read, in no particular order
- Ad Week
- Adage Digital
- All Things Digital
- BBC Tech
- Brand Week
- ClickZ
- Contentinople
- Diginews
- Gigaom
- iMedia Connection
- Information Week
- Internet News
- Marketing Vox
- Media Buyer Planner
- Media Post
- Media Week
- Mobile Marketer
- Moco News
- Paid Content
- Radio and Music
- Read Write Web
- Tech Crunch
- Telecom Paper
- Wired
- Yahoo Tech Blogs
No comments:
Post a Comment