Facebook to sell user data for research
Facebook is planning to sell data on its 150 million members for market research purposes.The Daily Telegraph reports that social network will let companies poll specific groups of its members to test the appeal of new products. Speaking to the Daily Telegraph, Randi Zuckerberg, Facebook's global markets director, said: "I had tons of people saying 'this could be so incredible for our business. It takes a very long time to do a focus group, and businesses often don't have the luxury of time. I think they liked the instant responses."
No comments:
Post a Comment