Amazon Kindle sales could reach $1.2B by 2010

As Amazon prepares to roll out the next-generation version of Kindle, its electronic book reader, a top analyst tried to crack open the company's tightly held sales data on the device. Mark Mahaney of Citigroup estimated that Amazon sold 500,000 Kindles last year (he did so by piecing together information from Sprint Nextel, which powers Kindle's wireless feature, and other sources). Mahaney said sales of the e-reader could reach $1.2 billion by 2010.

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