Pepsi, Coke Bowl Buys Pay Off in Online Buzz

Pepsi, Coke Bowl Buys Pay Off in Online Buzz
Who says you can't buy buzz? In the end, the marketer that bought the most ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers. Pepsi-Cola dominated online conversation during the Super Bowl, according to Collective Intellect, a firm that mines and measures what people are talking about across the web. The soda brand's ads alone accounted for 19% of the share of voice among the top 10 most-talked-about advertisers. And when you add the chatter about PepsiCo sibling brands SoBe (12% share of voice) and Doritos (7% share of voice) to the flagship product's buzz, PepsiCo collectively accounted for 40% of all online talk.


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