Yahoo's mobile ad sales deal with Vodafone in the UK may not be renewed when the exclusive contract between the two ends next month. NMA.co.uk reports that industry sources have said that the carrier, which recently laid off its UK head of mobile Shan Henderson, is rethinking its mobile ad strategy, and is apparently looking over a new sales partner, although no official proposal requests have yet been distributed.
The original ad sales deal between the two companies was struck in November 2006, with the first advertising debuting in June 2007. An end to the partnership would be "a blow" to Yahoo, which has been pushing aggressively into mobile in both ad sales and search default deals as its online business struggles. more