The Financial Times Launches Its Own Business News Search Engine (Newssift).

The Financial Times Group, which is owned by the British publisher Pearson, is not exactly the place you'd expect to find the latest search engine. But a startup deep within the bowels of the organization called FT Search is launching one at 8PM ET tonight called Newssift. It is a semantic search engine that sifts through business news, and it is not half bad, especially for bigger companies and broader topics.

Robin Johnson, the CEO of FT Search, used to run the Financial Times in the U.S. as its president. He's been working on Newssift for the past two years, and currently employs a team of 25 people. "The object was to create a tool to allow a busy business person to assess what is the skinny on a problem they do not know the answer to,"


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