Skittles' Web site redesign via Twitter put the colorful coated candy in the spotlight, but the company pulled the campaign on Tuesday after pranksters started tweeting profanities that ended up on the company's home page.
The blogosphere started buzzing. Some wondered whether Skittles' marketers had gone too far in turning the brand's Web site into a snapshot of what people were writing about them on Twitter. Most Twitter users did not tweet about grape and lemon flavors, or buying the candy--but rather how Skittles, the Mars candy brand, got consumers talking about the treat. more