Nokia's smartphone market share dropping

Nokia is losing its smartphone market share while smaller competitors such as Research In Motion, Apple and HTC have been gaining share in the fast-growing segment, according to new research from Gartner.

Nokia saw its market share for smartphones drop to 40.8 percent in the fourth quarter, compared to 50.9 percent in the fourth quarter of 2007. Meanwhile, RIM, Apple, HTC and Samsung all saw their smartphone market shares climb substantially in the quarter. For all of 2008, Nokia's smartphone market share dropped to 43.7 percent, down from 49.4 percent in 2007. While Nokia still commands a strong worldwide lead, the insurgent competitors are certainly making inroads in the global market. more 

Company 4Q08 Sales Market Share4Q08 (%) 4Q07 Sales Market Share4Q07 (%) 4Q07-4Q08 Growth (%)
Nokia 15,561.7 40.8% 18,703.3 50.9% -16.8%
RIM 7,442.6 19.5% 4,024.7 10.9% 84.9%
Apple 4,079.4 10.7% 1,928.3 5.2% 111.6%
HTC 1,631.7 4.3% 1,361.1 3.7% 19.9%
Samsung 1,598.2 4.2% 671.5 1.8% 138.0%
Others 7,829.7 20.5% 10,077.3 27.4% -22.3%
Total 38,143.3 100% 36,766.1 100% 3.7%

Note: Under the name HTC, Gartner counts only the company's own-branded devices.
The devices that HTC designs for mobile operators are shown separately under the operators' names in these statistics.

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