Google to Introduce "Interest-based" Behavioral Advertising

Google (NASD: GOOG) on Wednesday announced that it will soon begin serving "interest-based" ads, or those targeted to users based on surveillance of their Web surfing habits, beginning on YouTube and its AdSense partner sites. "If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris," Google VP of product management Susan Wojcicki wrote, in describing the technology.

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