Adweek has released its annual Hot List, the consumer magazines with standout track records of advertising revenue and page performance.
The list is once again topped by The Economist, which grew ad revenue by 25.5% to $131.5 million and ad pages by 4.4%. Circulation was up 9.2%. No. 2 was Elle, with an increase in ad revenue of 11.2% to $325.5 million, and an increase in ad pages of 5%. Circulation grew 6.6%.
People landed the third spot on the list, though both ad revenue and ad pages were down (8.2% and 12% respectively). Circulation was up 2%. "In 'the year of the eyeball,' 43.5 million audience makes People a 'must buy,'" writes Adweek. more