Why Celebrities Twitter

For celebs like Shaq and Britney Spears, microblogging may be a form of privacy control. While training in Hawaii last January, Lance Armstrong received a massage every afternoon at 3 p.m. Shaquille O'Neal often can't sleep after embarrassing losses--he suffers from what he calls "Shaqsomnia." On Nov. 10, Britney Spear's son Jayden was hospitalized for food poisoning.

These celebrity tidbits shared in 140-character blurbs on Twitter were once the paydirt of paparazzi who make their careers selling evidence of the bizarre and banal lives of the rich and famous. Now, the explosive growth of the microblogging platform means those starmongers have a new source of competition: the stars themselves. more 

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