SEM Spend, Topping $26B by 2013, Cannibalizes Print Media

Spending on search engine marketing in North America is expected to hit $26 billion by 2013, as the industry continues to grow and SEM and search engine optimization become deeply embedded in marketers' advertising strategies, according to the 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization (SEMPO).

The 2008 report estimates industry spending in 2008 at $13.5 billion, and forecasts spending to reach $14.7 billion in 2009, $16.7 billion in 2010 and $19.8 billion in 2011. These projections have been revised downward from the 2007 report to reflect the current state of the economy, writes Marketing Charts. more 

No comments: