ToysRUs Buys At Auction For $5.1 Million

In a heated bidding war, ToysRUs bought the domain name at auction for $5.1 million. ToysRus really wanted the domain, for obvious reasons. Everyone except ToysRUs and domain holding company National A-1 (owner of domains such as,,, and bowed out of the auction at $3 million. The last $2 million was just those two companies going back and forth for hours.  

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