U.K. Mobile Coupon Users Like Cookies More than Toilet Paper

Consumers in the U.K. who have redeemed discounts and coupons via their cell phone prefer to receive offers for cookies, chips, candy and other snack items rather than necessities such as toilet paper and soap, according to (pdf) a mobile survey conducted by Mobilize Systems to gauge consumers' interest in different types of product promotions offered via mobile device. more

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