Huggies Sponsors Circle of Moms Facebook App

Huggies maker Kimberly-Clark is sponsoring the Circle of Moms Facebook app, which claims to reach more than 2 million women with information, advice, and interactive tools.

The campaign was brought together by direct sales company Appssavvy and Kimberly-Clark agency Mindshare. Circle of Moms users who enter the site's new Huggies-sponsored "Baby Zone" will find an advice column, a mother-to-mother forum, age-specific information about diapers, and interactive tools such as a baby photo uploader. more 

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