In the first of several e-commerce partnerships it plans for its Web sites this year, Condé Nast is allowing users to buy wine at its food site Epicurious.com. Content from the site comes from sibling magazines Gourmet and Bon Appétit.
The deal calls for wine site Snooth.com to provide wine suggestions for Epicurious' recipes. When users click on a wine pairing, they'll get more information on the wine and will be able to click through to a retailer to buy it. Winemakers can pay to have their wine offered as an appropriate choice for a given recipe. more