Ad model for Kindle revealed

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader.

One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well.

Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle.

Under the terms of the patents, Amazon could inserts ads throughout its ebooks: in the margins, between chapters or every 10 pages, from beginning to end, for example. 

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