Facebook has released three new filters for its ads program, equipping advertisers to make addressable audiences more granular.
Connections lets advertisers target the members of groups, pages, or events they own. They can also target users that aren't already members, meaning ads encouraging either participation in a group, or joining a group, go directly to the most relevant user without any overlap.
The other two filters empower advertisers to target by Location and Birthday. Locations lets you target by country or multiple countries; and Birthday lets you send specific messages to users on their birthdays. more