Hershey shuts down its online Gifts website

Hershey Co., maker of Reese's products, Jolly Rancher and its own namesake chocolate, announced recently that it was closing its Hershey's Gifts online service http://www.hersheygifts.com/ on July 31. After that, if customers want the candymaker's products, they'll have to visit stores.

"Hershey's is making the strategic decision to exit the online retail business," said Hershey spokesman Kirk Saville. "The current business model is not sustainable."  more

No comments: