The name "Bing", presumably, is supposed to evoke the sound of a winning game-show bell. The cynics online, however, joke that Bing is an acronym for "But It's Not Google."
Here's the shocker, though: in many ways, Bing is better.
That's quite a statement, of course — almost heresy. But check it out yourself. It's easy to compare the two, thanks to sites like bing-vs-google.com. Here, you're shown search results from both Bing and Google, side by side, on a split screen.