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IAB Unveils Mobile Media Buying Guide
With education still seen as a key step to expanding mobile marketing, the Interactive Advertising Bureau Monday released its first primer on mobile media buying for advertisers and agencies. The IAB's Mobile Buyer's Guide covers topics including an overview of the mobile ecosystem, key mobile ad terms, shortcode campaigns, and examples of various mobile ad executions. more
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Sites I read, in no particular order
- Ad Week
- Adage Digital
- All Things Digital
- BBC Tech
- Brand Week
- ClickZ
- Contentinople
- Diginews
- Gigaom
- iMedia Connection
- Information Week
- Internet News
- Marketing Vox
- Media Buyer Planner
- Media Post
- Media Week
- Mobile Marketer
- Moco News
- Paid Content
- Radio and Music
- Read Write Web
- Tech Crunch
- Telecom Paper
- Wired
- Yahoo Tech Blogs
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