Magna Forecast: U.S. Ad Economy to Drop 14.5% This Year

In his first forecast as the new global director of forecasting for Interpublic Group of Cos.' Magna, Brian Wieser came bearing a new methodology and some bad news.

Brian Wieser

During a presentation this morning, Mr. Wieser said the U.S. advertising economy will drop 14.5% this year, with revenue at media suppliers -- meaning those entities that sell advertising -- falling from $189 billion to $161 billion. And Mr. Wieser said he doesn't anticipate the industry to start exiting the recession until the second half of next year. more