Evian's Dancing Babies Take Internet By Storm

 Evian's break-dancing babies have become an instant viral success -- which is just how the bottled water company likes it, since there's no TV media buy planned for the U.S. to support the new ad campaign, themed "Live young."

"The Web today has changed the way we communicate -- and in launching this campaign virally, it allows Evian, a global brand, to reach consumers worldwide in a way that traditional media cannot," says Evian Natural Spring Water spokesperson Cameryn Mercurio. "YouTube, in particular, is such a powerful force online, and reaches millions of people globally." more