Google's AdSense for iPhone Trips up Advertisers

In the two weeks since Google announced it would open up AdSense for mobile, serving up text and display ads inside apps, there are signs the online-ad giant -- and marketers -- are still figuring out how to create good experiences for mobile users.

Google is helping marketers run ads on the mobile web and inside applications built for the iPhone and G1 Android phone, but some of those campaigns appear built for the desktop web and don't necessarily translate to the small screen. more

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