Twitter Outsources Ad Model Development

Twitter's phenomenal growth can be traced in large part to a decision the company made early on to let outside developers determine uses for the service. That's led to hundreds of applications that manipulate Twitter data in ways the company couldn't imagine.
It is taking a similar approach to the development of its business model. This week, two companies are working on ways to embed advertising with the Twitter experience, experiments that could pave the way to how Twitter will do the same.

Social Media, a San Francisco startup specializing in pioneering ad formats in social spaces, is introducing an ad product called Twitter Sparq that will embed advertising in Twitter streams by asking users of Twitter clients to answer a question in a message.

Meanwhile, Federated Media Publishing has rolled out its third sponsored Twitter aggregation site, The site, sponsored by Universal Pictures, aggregates Twitter messages on film topics.

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