Similarly, the data say it becomes 38% more likely that a Web surfer will search for an advertiser's name with a search engine like Google within four weeks of a seeing an online ad. "Display ads, even without the clicks, are able to drive visitation to an advertiser's Web site," says Fulgoni.
Main BBC channels go live on net BBC shows including EastEnders, Heroes and Never Mind The Buzzcocks will be available to watch live online from next week, the BBC has announced. BBC One and BBC Two will be streamed live - just as BBC Three, BBC Four, CBBC, CBeebies and BBC News are already broadcast on their channel websites.
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months
Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions. But while the outlook is somewhat bleak for the aforementioned ad media, others like online, cable TV and mobile are likely to attract more of marketers' money.
Comscore October E-Commerce Numbers Paint Dire Picture for Holidays
Online spending grew by just 1 percent in October compared to the same month a year ago, the lowest monthly growth rate since ComScore started tracking such numbers in 2001. The worst performance came from lower-income families; households making less than $50,000 a year exhibited negative growth over last year.
Google, P&G Swap Workers to Spur Innovation
Closer ties are crucial to both sides. P&G, the biggest advertising spender in the world, is waking up to the reality that the next generation of laundry-detergent, toilet-paper and skin-cream buyers now spends more time online than watching TV. Google craves a bigger slice of P&G's $8.7 billion annual ad pie as its own revenue growth slows. "We're trying to open the eyes of our brand managers," says P&G's digital innovation manager, Stan Joosten. When actress Salma Hayek unveiled an ambitious promotion for P&G's Pampers brand last April, the Google team was stunned to learn that Pampers hadn't invited any "motherhood" bloggers to attend the press conference, Ellen Bryon reports. In response, P&G invited a dozen or so bloggers to visit P&G's baby division in Cincinnati in July.
Microsoft Working on Free Vaccine for Windows Viruses code-named Morro
It's no secret that - as the most widely deployed operating system - Microsoft Windows has the ignoble distinction of being the primary target of virus and malware developers everywhere.Microsoft is proposing to solve that problem with a new antivirus package. The product, code-named Morro, is slated to hit the market late next year. It will offer protection for viruses, spyware, rootkits, and trojans. Even more important? It will offer that protection for free. Designed to protect XP, Vista, and Windows 7 operating systems, Morro will be based on functionality that already exists in other Microsoft virus solutions:
Ad Industry React: No Quick Fixes Expected For Post-Yang Yahoo
"The zenith of Yahoo's relationship with advertisers was when Wenda was there. Both she and Dan had highly commercial mindsets and realized the value of the 'big reach meeting big brand' concept of Internet ad space.
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