IAB releases fresh guidelines for online ads ecosystem
At its annual Ad Operations Summit in New York this week, the IAB (Interactive Advertising Bureau) rolled out five industry initiatives that are meant to improve efficiencies between ad sellers and the sites that present those ads -- and hey, a little sales growth stimulation wouldn't hurt either.
Carrefour to launch mobile services in Taiwan as an MVNO Supermarket group Carrefour plans to launch mobile services in Taiwan as an MVNO. The company will offer services through its subsidiary Carrefour Telecommunications using Chunghwa Telecom's network, the Taipei Times writes. During a promotional period, the company will offer customers to earn points at its Carrefour stores which can be redeemed for call credit. Carrefour also offer telecommunications services in several European countries. Harvard Backs Out Of Google Book Scanning After Reading Settlement Fine Print
A new study by Nielsen Media Research found that the heaviest Internet users also happen to be the heaviest users of television. At the same time, the study showed that the lowest users of TV are also the lowest users of the Internet. US Newspaper website audience increases 16% in Q3 to 68.3mn visitors