New IAB guidelines, Carrefour to launch MVNO in Taiwan, Harvard backs out of Google book, Newspaper website audience jumps, AOL launches

IAB releases fresh guidelines for online ads ecosystem
At its annual Ad Operations Summit in New York this week, the IAB (Interactive Advertising Bureau) rolled out five industry initiatives that are meant to improve efficiencies between ad sellers and the sites that present those ads -- and hey, a little sales growth stimulation wouldn't hurt either.

Carrefour to launch mobile services in Taiwan as an MVNO Supermarket group Carrefour plans to launch mobile services in Taiwan as an MVNO. The company will offer services through its subsidiary Carrefour Telecommunications using Chunghwa Telecom's network, the Taipei Times writes. During a promotional period, the company will offer customers to earn points at its Carrefour stores which can be redeemed for call credit. Carrefour also offer telecommunications services in several European countries.
Harvard Backs Out Of Google Book Scanning After Reading Settlement Fine Print
Harvard University Library will not take part in Google's book scanning project for in-copyright works after finding the terms of its landmark $125 million settlement regarding copyrighted materials unsatisfactory, University officials said yesterday. Harvard had been one of five academic libraries—along with Stanford, Oxford, Michigan, and the New York Public Library—to partner with Google when the book scanning initiative was announced in October 2004. University officials said that Harvard would continue its policy of only allowing Google to scan books whose copyrights have expired.

Double Play: Big Web Users Are Big TV Viewers

A new study by Nielsen Media Research found that the heaviest Internet users also happen to be the heaviest users of television. At the same time, the study showed that the lowest users of TV are also the lowest users of the Internet. US Newspaper website audience increases 16% in Q3 to 68.3mn visitors
Newspaper Web sites attracted more than 68.3 million unique visitors on average (41.4 percent of all Internet users) in the third quarter of 2008, a record number that reflects a 15.8 percent increase over the same period a year ago, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. In addition, newspaper Web site visitors generated an average of just over 3.5 billion page views per month throughout the quarter, an increase of 25.2 percent over the same period a year ago (2.8 billion page views). These figures are the highest for any quarter since NAA began tracking the data in 2004.

AOL Launches Online Event Guide,

AOL has launched an online events guide,, which is powered by Zvents. The site is very reminiscent of, which is owned by Yahoo. Mapping for events is supplied by AOL's MapQuest and events can also be bookmarked to AOL, Google, Outlook or Yahoo Calendar.

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