Google Yahoo deal falls through, CNN gets 27 mn users on E day, Microsoft BizSpark, Obama's marketing case study by Al ries, Ad spending down at AOL, Linkedin users rich, Twitter launches groups in Japan

Google Pulls The Plug On Yahoo Advertising Deal
After four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the agreement.We're of course disappointed that this deal won't be moving ahead. But we're not going to let the prospect of a lengthy legal battle distract us from our core mission. That would be like trying to drive down the road of innovation with the parking brake on.

'U.S News & World Report' Goes Monthly, to focus on Web
Just months after announcing it would publish every other week instead of weekly while shifting emphasis to service journalism on the Web, the ad-challenged U.S. News & World Report is slashing its frequency yet again and going monthly, a source close to the news magazine confirmed.

Microsoft today is introducing a new initiative called BizSpark that could offer thousands of dollars worth of software to startups.
To qualify, a startup company must receive a recommendation from a venture capital firm, angel investor, university or other entrepreneurial organization in the Microsoft network. The company also must be less than three years old and have less than $1 million in revenue.

What Marketers Can Learn From Obama's Campaign by Al Ries
Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing. Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.
It didn't matter. Barack Obama had a better marketing strategy than either of them. "Change."

Ad spending at AOL down by 6%
Total revenues for Time Warner remained flat compared to the same period in 2007 at $11.7 billion with earnings of 30 cents a share, while revenues for the AOL segment decreased 17% ($207 million) to $1 billion. Ad spending is hurting (6% decrease, or $33 million, to $507 million), and a even bigger problem are the declining revenues from subscription services (26% decrease, or $165 million, to $470 million).
Study: LinkedIn Users Rich (But Still Annoying)
A study by Anderson Analytics confirms what everyone already suspects: LinkedIn users are rich. Nearly 60% of users have incomes of $93,000 or more. Executives with an average income of $104,000 make up 28% of the 2,000 random users polled for the study. Another 30% are self-identified "consultants" with an average income of $93,000.

Record Traffic Day At 27 Million Uniques, 276 Million Page Views
CNN emails to tell us they brought in 27 million unique visitors to their site on election day yesterday, a record. Comscore says they averaged just 5 million unique daily visitors in September, so this is more than 5x normal traffic.The site also generated an astounding 276 million page views. An average day on CNN is about 35 million page views, according to Comscore worldwide stats. And all that without the Magic Wall and pseudo-holograms that kept people glued to CNN cable channel all day.

Twitter Launches Groups (In Japan)
Everything awesome always happens in Japan first. Even, it seems, when it involves an American startup. Digital Garage, Twitter's partner with Twitter Japan, launched Twicco, a site that lets Twitter users create groups and then subscribe to them.


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