Myspace, MTV see profits in piracy, Larry page on White space, Ballmer says NO, CNN cashes in on Obama, Coke Mercedes avoid Film cameos in Mumbai slum scenes

Why MySpace, MTV See Profits in Piracy
MySpace and MTV Networks announced plans yesterday to use a video identification technology developed by Auditude to identify and insert ads over any video clips produced by MTV Networks that are found on MySpace. While no one has invited Internet users to ignore copyright restrictions, enforcement actions seem to be shifting toward getting the good out of unauthorized activity rather than stopping it.

Craigslist To Crack Down On Prostitution Ads
Craigslist, the popular Internet classifieds listing service, agreed Thursday to crack down on advertisements posted by prostitutes in a pact struck with 40 states.
The listings site has been under pressure to screen out cyber advertisements that offer sexual services. These listings have given prostitutes easy access to potential clients cruising the Web, law enforcement authorities say. Craigslist, whose listings are generally free to post except in some apartment and job categories, will require that advertisers in its "erotic services section" pay a fee with a valid credit card and give a working phone number, Connecticut Attorney General Richard Blumenthal said.

Google Co-Founder Larry Page Giddy For White Spaces
White spaces sit between broadcast TV channels and can potentially be used for high-speed wireless access. Google, along with companies like Microsoft and Motorola, has been lobbying the FCC for unlicensed use. But broadcasters, telecoms, wireless microphone makers, and even music performers have been adamantly opposed on grounds that it may interfere with nearby spectrum.
"One of the ironies is that wireless mics are a great example of how unlicensed spectrum can be used, as a lot of them did not go through the FCC certification process," said Martin.

Lance Armstrong on Politics, Ego, and Twitter at Web 2.0 Summit
Cancer survivor, seven-time Tour de France champion - with the potential for more now that he's announced he's coming out of retirement - and Internet entrepreneur Lance Armstrong took to the stage with John Battelle at TechWeb/O'Reilly's Web 2.0 Summit on Wednesday. The topics ranged from Barack Obama and his new administration to Twitter to the power of ego, mind, and body.

Microsoft Trying To Shiv the Potential Google-Verizon Wireless Search Deal
Microsoft (NSDQ: MSFT) is trying hard to snatch away the search deal that Google (NSDQ: GOOG) has been working on with the second largest U.S. carrier Verizon Wireless (NYSE: VZ), and has offered a much sweeter rev share deal as part of it, reports WSJ, citing sources. MSFT saw an opening as Google was distracted trying to work and defend its search ad pact with Yahoo (NSDQ: YHOO), which was officially called off yesterday, the story says. Details of Google's talks with VZW came out in August, and at that time the deal was supposed to be a comprehensive one: Google would have been the default search provider on Verizon devices and would give it a share of ad revenue. The search functionality would be on VZW's homescreen. Later on, the deal could extend to Verizon's Web portal and even its FiOS TV service.
Reliance Launching Ad-Subsidized Mobile Game Storefront
Reliance's push into the mobile entertainment space continues…The Indian media juggernaut is now launching its own application storefront to distribute more than 900 ad-supported games on mobile. Pulling from Reliance's online gaming site, the company has tapped Greystripe to add a mobile advertising component to its games, which will now be available for free on mobile phones

Ballmer says NO to Yahoo

"We made an offer, we made another offer ... We moved on," Ballmer told a business luncheon in Sydney on Friday, when asked for the company's plans after a planned Web search advertising partnership between Yahoo and Google Inc fell through this week. "We tried at one point to do a partnership around search ... and that didn't work either, and we moved on and they moved on. We are not interested in going back and re-looking at an acquisition. I don't know why they would be either, frankly," Ballmer said.

Havas Digital Chief Unveils 'Virtual Brand Network,' New Online Trading System Akin To Wall Street's Futures Market
He outlined a new "virtual brand network" that allows the agency to plan, buy, manage and even reallocate online inventory based on how the value fluctuates for specific advertisers and their brands over time. In effect, he said, Havas was becoming an advertising network. The heart of Havas Digital's virtual brand network is its powerful Artemis system, a database management and reporting system that has already profiled more than a third of the world's online user population. That database, coupled with proprietary algorithms, has enabled Havas Digital to develop systems that draw on data from other third parties, including clients, publishers, and networks to understand which audiences command the most value at a particular time for specific advertising brands. CNN Cashes In On Obama T-Shirts
adweek/photos/stylus/45272-Cnn.jpgThe election of Barack Obama has sent Americans scrambling for keepsakes of the historic moment, creating lines outside printing plants for yesterday's newspaper editions. It has also led to a small flurry of a new kind of keepsake: CNN has registered thousands of orders for T-shirts carrying the headline from the site reporting Obama's election victory. In the 24 hours since published its story calling the election for Obama, the site sold nearly 5,000 T-shirts emblazoned with "Obama inspires historic victory." Under the headline is "I just saw it on" and the time and date 11:04 p.m., 11-4-08.

Coke, Mercedes Avoid Gritty Film Cameos Opt Out of Mumbai Slum Scenes
In the romantic drama, out in theaters Nov. 12 from Fox Searchlight, a penniless 18-year-old orphan is one question away from winning the jackpot on India's version of "Who Wants to Be a Millionaire?" When he is accused of cheating and interrogated by the police, flashbacks from his harrowing youth in the slums show how he actually learned the answers to the show's seemingly impossible questions. "Slumdog" presents an entertainment marketing conundrum: Only a handful of companies have the global presence to benefit from the worldwide exposure that a motion picture generates, but they also have widely divergent customer tastes to meet -- and often divergent business priorities. Coca-Cola India recorded an 18% sales spike during the third quarter this year, while in North America, Coke last month announced retail sales declined 1%. Mercedes-Benz India is having its best year since it arrived in on the subcontinent 11 years ago: The automaker saw a 47% jump in sales there for the first 10 months, compared with the year-ago period. But sales in the U.S. have fallen 4.7% year to date, driven by a 25% drop last month, according to the automaker's sales statistics.He spent a year in India shooting deep in the vast slums of Mumbai, a city where fully half of the 16.6 million denizens live in shantytowns, ghettos or simply on the streets.


No comments: