How Madison avenue stopped the Yahoogle deal, Adplanner opens up, Bug in android, Sify launches mail with google, relaunching, New browser platform from IBM,

Sify launches Sifymail WIYI powered by Google
Sify Technologies has launched a new mail service called Sifymail WIYI (World In Your Inbox), powered by Google. Sify had earlier signed a deal with Google under which Google Apps suite of communication and collaboration tools, including email, chat and online documents, would power Sify mail and chat, as well as other applications using the Google Apps platform.

AT&T Unveils Public Beta of
The VideoCrawler public beta is the latest example of AT&T initiatives to enable customers to get the most out of social media and networking applications. The company has introduced multiple social networking and media applications in recent months for its mobile and Internet customers, and it also delivers the blue room, an online sports and music destination. Relaunching This Week: Pink Front Page, New Name Target 'Obsessive' Users
Since going over to a part-paid subscription model back in September 2008, allowing readers to see up to 30 stories for just under £100, the site has steadily grown a regular audience of 800,000 registered users and around 100,000 paying subscribers, with a marked uplift since the banks around the world began to stare extinction in the face. doesn't release user data for its casual audience gained through general browsing and search, but it's bound to less then it was a month ago when the free story threshold was higher. But, as these people don't offer anything in monetary terms, the paper itself isn't too concerned.

First Look at Blue Spruce, IBM's Next Generation Browser Platform
IBM is about to commit itself heavily to browser-based applications. The giant IT company is quietly working on a project called Blue Spruce, which aims to create a fully browser-based application development platform. It is squarely aimed at challenging the proprietary rich internet platforms of Microsoft's Silverlight and Adobe's Flash. To be clear, IBM is not developing another browser. The client part of this project is based on a set of browser-based open standards technologies. They will in time (2010 timeframe) be integrated into existing browsers such as Safari, Firefox and IE.

Hubdub, a site that lets users place virtual 'bets' on the outcome of recent news events, has launched this week
Users of Hubdub use a pot of virtual money to place bets on the outcome of any of over 2000 running news stories, covering the likes of politics, sport, business and entertainment. How much is won or lost depends on not only how the news story turns out, but how others have predicted the outcome. Groups of friends can set up their own, dedicated leaderboard to show who has predicted most accurately.

How Madison Avenue Stopped Yahoo's Google Deal
Google and Yahoo seemed to underestimate the pressure Microsoft and, to some extent, WPP Group would be able to exert on the ad world. Immediately after the pact was announced, Microsoft's team of lobbyists in Washington and its Madison Avenue adviser, Medialink CEO Michael Kassan, swooped in with arguments against it. Mr. Kassan, who wields one of the industry's most-envied Rolodexes, reached out to advertisers and their trade group, the Association of National Advertisers. The key to derailing the deal would be to get marketers -- big American companies -- to come out against it.

Of course, Publicis Groupe was a big public backer. In Ad Age, VivaKi President Curt Hecht defended the deal in an op-ed as Group M Interaction CEO Rob Norman cautioned against it. But Mr. Liodice said there seemed a bit of conflict of interest with Publicis' point of view, given it has a major holding-companywide partnership with Google. (Worth noting here were conflicts of interest on the opposition side; companies such as Microsoft and AT&T are both big advertisers that have business divisions competitive with Google.)

Google Ad Planner Opens Up To Everyone With Fresh Features
Google Ad Planner now support search queries (surprise!) and geo-targeting, which means you can drill-down to specific states or metros (region or cities in geographies outside the US). You can also choose among three new ranking methods to display results from the sites you're considering running your campaigns on, and there's also a new interactive 'bubble chart' which should help you compare demographics, frequency, traffic, and unique visitors visually. Google has also expanded demographic audience data to include France, Germany, Italy, Spain, and the UK.

Google Reader Now Auto-Translates Stuff. Read Anything You Like
Google just made the world a slightly smaller place today. They've added a feature to their highly popular Google Reader that will auto-translate any site with a feed to your native tongue. Not only that, it's very easy to use and it works really well. Just subscribe to a blog or other feed like normal, then pull down the feed settings menu on the right and choose "Translate into my language." The text is instantly translated.

Texting bug hits the Google phone

The newly discovered bug causes the phone to restart when owners type in the word "reboot" soon after starting up the device.

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