Ad Networks Focus: Interview with John Battelle, author of 'The Search' ..
The service is aimed at digital agencies, web designers, directories and online services providers, letting them create corporate social networks. Webjam gives clients access to a team of developers and community managers. The company also helps clients by populating their blogs and forums with users, creating custom widgets and providing end user support.
New MySpace ad model lets members use copyrighted video
The new ad model means that certain clips will be allowed to remain on the social network with advertising attached. The creators of the original content will then get a cut of the ad revenue generated from the clip.MySpace and online video ad technology company Auditude have already signed up one TV production company, Viacom Inc.-owned MTV Networks
HP boosts customer service with online social groups
Hewlett-Packard, the world's largest information technology marketer, has reorganized to integrate digital marketing concepts as a core force across the entire company, according to CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mr. Mendenhall also noted that the independent social networks that have grown up around its various product lines are now viewed as an integral part of its consumer service operations.
Top UK sites- September 2008
Google sites, Microsoft sites, Yahoo sites, Ebay, facebook, BBC, AOL, Wiki, Ask, Amazon sites.
Facebook has overtaken the BBC as the UK's fifth most popular web property, according to the latest figures from web measurement firm comScore.
IAB launches social media handbook - http://www.iabuk.net/socialmedia
The Internet Advertising Bureau is releasing its first social media handbook, showing advertisers how to 'become part of the online community'. This is the first formal initiative from the IAB Social Media Council, which was launched in July this year. Download the book here http://iabuk.net/en/1/buzzonsocialmedia.html
Obama's Online Ad Spend Approached $8 Million
Questions for BBC's Digital Media EVP
Luke Bradley-Jones, EVP business development and digital media for BBC Worldwide America, is taking the long view -- as evidenced by the site's light banner load (just two ads per page) and by its decision not to work with ad networks. "It may mean losing money in year one or year two, but when it comes to year four, year five, it'll be a huge competitive advantage," he said. ClickZ recently sat down with Bradley-Jones to talk about The BBC's approach to building its ad sales team and packaging its audience.
2008 Was The First Social Media Election
The Sequoia-backed business network will be cutting 36 of 370 employees, or around 10% of the company. LinkedIn is saying that some of these employees will be reassigned to new roles (though the company won't comment on how many new roles there will be). It's likely that the cuts were prompted by investors like Sequoia pushing for cost cutting (the VC gave portfolio companies a 56 Slide Presentation of Doom last month in light of the economic crisis). But LinkedIn isn't about to run out of money: the company just closed a$22.7 million infusion, which came on top of a $53 million Series D round in June that pegged LinkedIn's valuation at $1 billion.
Google makes PDF files searchable
Google now has optical character recognition software that allows users to search web-based PDF files. Evin Levey, a Google product manager, said the company is using the technology to convert scanned documents into equivalent text files that can be searched, indexed and returned as responses to Google search queries.
Sony Ericsson W705 now official - Wi-Fi confirmed, GPS not