"We were a company with $11 billion in sales, and now are one with $83.5 million in sales and 24 $1 billion brands. So it's steady and sustainable and a remarkable growth journey." He says it's also all about growth in terms of what the company stands for. "We have a tendency to overcomplicate things. The simpler the better; the simpler the more profound."
Marketers must not only monitor blogs and news sites constantly, he says--they need to go one step further. "You want to look at building your own forums to engage customers and critics who are one and the same. You can't afford to miss it." Mendenhall used the current presidential campaign as a case in point, noting that the video "I've got a crush on Obama," which was not made by the Obama campaign, has garnered some 9.5 million views. "Thirty-five percent of all Americans have watched political ads and videos online," he says. "That's three times more than in 2004."
Russia's anti monolpoy authority has blocked Google from buying online ad firm ZAO Begum. Google said in July that it would spend $140m to buy the ad service, ZAO Begun, from russuan web portal Rambler Media. The deal was expected the deal to be finalized during the third quarter of 2008.
In an effort to become more consumer-friendly, and expand upon its reputation for being a strong email device, Research In Motion is now letting Web publishers send content to a user's BlackBerry by using its signature push technology. RIM unveiled the service, called BlackBerry Web Signals, at the company's developer conference yesterday.
AP Backs Down On Controversial Rate Plan: Cuts Rates, Gives Members All AP Text, Halts '09 Increases
In a major turnabout, the Associated Press has just reversed course on its controversial rate plan following a board meeting today.
Newspaper Web sites attracted a record 68.3 million unique visitors in the third quarter of 2008-- equal to 41.4% of all American Internet users, according to the Newspaper Association of America.
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