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The "MyAds" platform, available at https://advertise.myspace.com, offers a guide to help people create their own ads and then launches advertising campaigns with budgets as low as 25 dollars.
Google debuts contextual ads in maps
The ads appear at the foot of each map in text form, and are designed to be geographically relevant to each search. The text links take users out of Google Maps to the advertiser websites.
The search giant is "watching the economy closely and making sure our expenses and revenue are very much aligned," said an uncharacteristically cautious Tim Armstrong, president-sales and commerce, to a group of travel executives last week. Taken by itself it might not be much, but it came the week before Google announced earnings-and during the same week that several analysts reduced estimates for the company.
MySpace finally launched its MyAds program this weekend, which allows anyone to create and place ads on the social network. Unlike Facebook, which allows only text ads, MyAds will allow only banner ads. Will this be the moment that lifts MySpace profits from an encouraging afterthought to full fledged sustainability, like when Google decided to team search with contextual ads? MySpace is already beating Facebook in the revenue game. Facebook will probably only generate $300 million or so in revenue this year. MySpace is ahead of it, with $850 million or so in revenue last year and a projected $1 billion in fiscal 2008.
The partnership will put YouTube in more direct competition with Hulu, the online video site owned by News Corp and General Electric's NBC Universal. Hulu features up-to-date full-length shows from News Corp's Fox networks, NBC and CBS. It also has a YouTube channel which features short-clip versions of its shows. YouTube's audience size dwarfs Hulu. YouTube is the world's largest online video site with more than 330 million users in August, according to Web audience measurement firm comScore. Hulu by comparison had just 3.3 million users.
* 1. Steve Jobs, CEO, Apple
* 2. Eric Schmidt, Chairman and CEO, Google
* 3. Ralph de la Vega, CEO, AT&T Mobility and Consumer Market
* 4. Lowell McAdam, President & CEO, Verizon Wireless
* 5. Dan Hesse, President & CEO, Sprint Nextel
* 6. Robert Dotson, President and CEO, T-Mobile USA
* 7. Kevin Martin, Chairman, Federal Communications Commission
* 8. Barry West, President, Sprint Nextel's Xohm business unit, Future president of the new Clearwire
* 9. Olli-Pekka Kallasvuo, President and CEO, Nokia
* 10. Carl-Henrick Svanberg, President and CEO, Ericsson
* 11. Mike Lazaridis, Co-Founder and Co-CEO/Jim Balsillie, Co-CEO, Research In Motion
* 12. Paul Jacobs, CEO, Qualcomm
* 13. Carl Icahn, Chairman, Icahn Enterprises
* 14. Andrew Lees, Senior Vice President, Mobile Communications Division, Microsoft
* 15. Greg Brown, President and Co-CEO, Motorola
* 16. Marco Boerries, Executive Vice President, Yahoo Connected Life
* 17. John Muleta, CEO, Co-Founder, M2Z Networks
* 18. Rob Conway, CEO, GSM Association
* 19. Sean Maloney, EVP, chief sales and marketing officer, Intel
* 20. Roger Linquist, Chairman, CEO, MetroPCS
* 21. Steve Largent, President and CEO of CTIA
* 22. Dan Schulman, CEO of Virgin Mobile USA
* 23. Brad Anderson, Chairman and CEO of Best Buy
* 24. Ben Verwaayen, CEO Alcatel Lucent
* 25. John Faith, General Manager and VP of MySpace Mobile
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