Big publishers have long counted on Akamai to deliver web content faster and more reliably. Now Akamai hopes it can convince those clients to count on it to deliver better ad targeting. The company is getting into the ad business and today will announce Advertising Decisions Solutions, a new division in the company that will work with its clients to apply behavioral-targeting layers to ad campaigns; it has also acquired Acerno, a company that has built itself on the notion of "predictive modeling," for $95 million.
After offering a hint about its plans last month, female-centric Glam Media has released Brash, its new male-focused lifestyle and entertainment online hub. Brash is being targeted to men 18-49 years old and is beginning life with more than 25 sites including ArtistDirect, DigitalTrends.com, Squidoo and SpirlFrog.
BBC saw strong performances across its portfolio of speech and music stations in a good quarter for radio listening, according to data released by Rajar (Radio Joint Audience Research).
Yahoo started out the year with layoffs, and it is going to end the year with more. The layoffs have been expected ever since Yahoo hired hatchet men from Bain & Co. to come help with the downsizing. The exact number of layoffs is still not known?between 1,000 and 3,000 are the numbers being discussed.
The media ratings giant said it will begin "winding down" Hey! Nielsen, an online social network launched more than a year ago, and will replace it with a new, as-yet-unnamed "consumer site."
Launched in May, the Mobile News Network is a multimedia news portal providing anytime access to international, national and local news content from a network of local media sources. With the emergence of innovative smart phone devices, AP wanted to offer a tailored version of the Mobile News Network for BlackBerry users.
MySpace debuted its mobile application for Android on Monday. The app is now live for those who already have an Android phone, but it won't be "officially" available until Wednesday, when the device is available to the public. The app includes features like instant photo upload from Android to a MySpace profile and the ability to check out tour schedules on band profiles. The app is integrated exclusively with Shazam, allowing users to identify music and connect to the artist's MySpace page.
The nation's No. 2 cable provider this week launched a quirky site clearly geared for the kind of viral pass-along success some other efforts have managed -- but many have failed to generate.
The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location.
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