Mike Mendenhall, chief marketing officer at Hewlett-Packard, said the web has upended relationships between brands and consumers. In this digital age, where 1.3 billion of 6.6 billion consumers have internet access, brands must insert themselves into the global digital conversation while still adequately managing their reputations. Putting a brand out into that digital conversation can be unnerving, he admitted, because you don't know what the result will be. YouTube, along with Facebook, MySpace, countless blogs and Twitter are generating news and pushing brand conversations
Five Strategies Behind Smart, Complex Brand Models
For its "Evolve One, Evolve All" push, Trojan has partnered with various up-and-coming artists to create a dozen pieces of unique content that address situations and excuses for engaging in risky sexual activity. It is cataloging the content on EvolveOneEvolveAll.com, which is part of Viacom's MTV.com network, but the content is designed for embedding throughout the Web.
According to a recent earnings report, the company activated 2.4 million iPhones but lost $900 million in third-quarter earnings as a result of all the data and voice blowing through Apple's darling.
Google takes humans one more small step towards irrelevancy. They released a new feature in Google Labs this evening that lets users create "canned responses" to emails. So if you find yourself typing the same response over and over again to emails, you can just create a canned response and use it repeatedly. So you can, for example, set up an auto response that replies to emails from your wife or girlfriend that simply say "You're right, I agree and I'm so sorry. I love you!"
Apple didn't just ship a lot of iPhones, it shipped a lot of everything, except maybe Apple TV. The company shipped 2.6 million Macintosh computers during the quarter, a 21 percent unit growth and 17 percent revenue growth over same quarter in 2007.
The new updates are enterprise level features that Google will now be offering for free. First up is an integration with AdSense. This one will be rolled out over several months, so if you don't see it for a while, you'll know why. You'll be able to view AdSense performance based on page and referring site. Plus, you'll be able to tell where you're traffic is coming from geographically.
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It's a collection of tools and tips about using Google products and services for some everyday functions. If you're a search power user, you probably know most of them already. But Google's message seems to be, "Did you know you could do all this stuff on Google?"
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