New Pepsi logo, Linkedin search, 4G, Mtvmusic.com, Azure, Top 5 MVNOs


How long does it take to remake an icon? Try five months. That's the amount of time Pepsi took to revamp its famous logo, after top executives Indra Nooyi and Massimo d'Amore called for a "quantum leap" forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi's VP-portfolio brands.

Popular professional social networking site LinkedIn is rolling out its new search platform. Like most major releases, it will only be available to a small percentage at first.

Hesse looks to fast-track WiMAX roll-out with a little help from the feds while dodging the Net-neutrality bullet -- and hints at company's Android plans.

MTV Debuts MTVmusic.com Music Video Portal  
MTV Networks on Monday debuted a new website that will host exclusively music videos from the company's expansive catalog. Like the Hulu video joint venture between NBC and News Corp., MTVmusic.com seeks to draw traffic from the Web's other huge music video depository, YouTube. 

The new site features improved nutrition and allergen data, along with a Google maps store locator, copies of the latest TV ads, new menu items and downloadable discount vouchers.   http://www.bk.com

Microsoft on Monday introduced Windows Azure, which will make it possible for developers to easily build applications accessible in real-time over the Internet using existing Microsoft programming languages. The service marks a key shift for the company because its business traditionally has revolved around programs that run solely on a user's own device, such as a PC.

Mr. Levinson, a college dropout with dozens of failed jobs on his résumé, has won 11 contests — earning more than $200,000 in money and prizes


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