Biedronka will sell SIM cards and prepaid cards under the tuBiedronka brand using infrastructure owned by PTC, operator of the Era GSM and Heyah mobile services. A low pricing strategy is expected to be the MVNO service's main selling point. The service will cost zł.7.99 to launch, with the cost per minute for a connection to most operators amounting to zł.0.33. The firm's tuBiedronka numbers will begin with 727 and the monthly cost of maintaining the number will be zł.0.6.
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